Top Lottery Display Screen Placement Tips for Gas Stations
Learn where to place your lotto ticket display for higher revenue. Proven zones convert browsers into buyers and maximize profits at your gas station today.
Where you place your lottery screen can make or break your daily ticket sales.
Most gas station owners treat display placement as an afterthought. They mount screens wherever there’s space. This mistake costs them hundreds of dollars in lost sales each week.
Your lottery display placement directly affects how many tickets customers buy. Put it in the wrong spot, and shoppers walk right past it. Place it strategically, and you’ll see ticket sales jump by 30% or more.
Why Location Drives Lottery Revenue
Customers make buying decisions in seconds. They need to see your display at the exact moment they’re ready to purchase.
Think about your store layout. Where do customers naturally look while waiting? Where do they pause before checking out? These high-traffic zones are your golden opportunities.
Poor placement means missed sales. Great placement turns casual browsers into lottery buyers. The difference between these two scenarios can mean thousands of dollars each month.
Ready to optimize your setup? Start by mapping your customer flow patterns
The 5 Best Zones for Maximum Visibility
1. Behind the Register Counter
This spot puts your screen at eye level during checkout. Customers waiting in line have time to review games and make choices. It’s the most profitable location in any gas station.
Mount your screen where cashiers can easily point to it. This setup encourages impulse buys right before payment. Smart convenience store displays in this zone capture attention when buying intent peaks.
2. Near the Entrance Door
Catch customers the moment they walk in. A well-placed screen here sets buying intentions early. First impressions shape the entire shopping experience.
Place your screen about 6-8 feet from the door. Too close, and people rush past. Too far, and they miss it completely.
3. Best Display Solutions for Retail Stores: The Beverage Zone
People spend 10-15 seconds choosing drinks. That’s perfect time to notice your screen. This zone combines high traffic with natural pause points.
Position screens at eye level, slightly above the cooler doors. This angle catches attention without blocking product views. Effective display solutions for retail stores work with your existing layout.
4. Along the Main Walking Path
Create a natural viewing point in your primary traffic lane. Don’t force customers to look left or right. Put displays directly in their path of travel.
Keep screens visible from at least 15 feet away. Bright, clear visuals work best in these high-movement areas.
5. Smart Lotto Ticket Display at the Coffee Station
Coffee drinkers wait while their cups fill. Use this downtime to showcase your digital lottery display options. Morning crowds mean consistent exposure.
Mount screens above or beside the coffee maker. This placement reaches your busiest customer segment during peak hours. A well-positioned lotto ticket display here converts waiting time into sales.
Time to upgrade? Evaluate each zone in your store today.
Do This, Not That
DO:
- Place screens between 4-6 feet high (average eye level)
- Use bright, clear displays that read well from 10+ feet away
- Position near natural wait points and decision areas
- Keep screens clean and updated daily
- Test different spots and track sales for each location
DON’T:
- Mount screens too high (above 7 feet) or too low (below 3 feet)
- Hide displays behind product racks or promotional signs
- Place screens where sunlight creates glare
- Ignore customer flow patterns
- Set up displays in dark corners or side aisles
Visual Layout Guide
Picture your store from above. Draw lines showing where customers walk. Mark where they stop, wait, or pause. Your best display spots sit along these lines. For more layout inspiration, check out RTN Display which shares proven approaches for maximizing visibility.
Your best display spots sit along these lines. Place screens where multiple traffic paths cross. These intersections create natural viewing moments.
| Screen Location | Purpose |
|---|---|
| one screen behind the register | Capture last-second purchase decisions |
| one by the entrance | Influence buying intent from the moment customers enter |
| one near beverages | Reach shoppers while they pause to choose drinks |
Test this layout: one screen behind the register, one by the entrance, one near beverages. Track which location drives more sales. Double down on winners.
A modern lottery display screen should be visible from multiple angles. Avoid placing them flat against walls. Slight tilts improve viewing angles.
Want better results? Map your layout this week.
Turn Placement Into Profit
Start with your highest-traffic zone. Move your display there for two weeks. Track sales daily. Compare results to your previous location.
Small changes create big impacts. Moving a screen just 5 feet can boost sales by 20%. Most store owners never test different placements. That’s money left on the table.
Your lottery display is an investment. Treat placement as seriously as the screen itself. The right spot pays for itself within months. Quality convenience store displays need quality placement to perform.
Test. Measure. Adjust. Repeat this process until you find your perfect setup. Your sales numbers will tell you when you’ve got it right.
Ready to increase ticket sales?
Audit your current placement today and make one change this week.
